Maharishi Ayurveda revamps brand with help from Almond Branding
Maharishi Ayurveda, which offers Ayurvedic solutions across wellness, consumption and personal care categories, has recently undergone a brand revamp exercise in partnership with Almond Branding that helped them refresh the brand to make it contemporary nevertheless authentic.
Almond Branding helped in the end-to-stop brand overhaul past drawing equity from the brand's existing heritage in Ayurveda and aligning the values of the make with the needs of today'southward customers. The brand lacked uniformity in packaging design beyond its products on the shelves, hence Almond Branding recommended 'Packaging Design Alignment' equally the beginning footstep towards the rebranding practice.
Almond Branding crafted a strict 'Visual Compages' to define the constant and variable elements of the design language. Also, colour coding was proposed for differentiation between categories in which formats may be very similar.
Considering the short attention spans of today's consumers, a ane-liner benefit was added just after the product branding to quickly decode the offer. The more detailed benefit list was introduced further down into the bureaucracy. A handmade newspaper textured groundwork was imparted to the unabridged domestic herbal supplement range to connote the actuality of Ayurveda. Additionally, smart visual assets like the Brand button helped conjure the desired imagery.
"Ayurveda has always been intrinsic to Indian culture but has become far more relevant to consumers' lives today. In the concluding decade or so, there has been an upheaval in the category. Maharishi Ayurveda has been a inquiry-based organization using authentic ayurvedic formulations and methods to suit modern living weather," said Shashwat Das, founder, Almond Branding.
"Our brand immersion revealed that they looked at their offerings through windows of modern scientific discipline to appreciate the holistic concepts that governed Ayurveda through centuries. Hence, our blueprint solutions had to reflect the change from a dated brand to 1 that brings to life the values of authentic Ayurveda for a progressive lifestyle," Das added.
Maharishi Ayurveda also has a strong presence in Europe with headquarters in Herkenbosch, Netherlands. Its international range consists of generally certified natural cosmetics that use only organic ingredients. The range had to hence give a feeling of purity and then Almond Branding proposed a pristine white and gold color scheme to compete on shelves with the European natural/organic cosmetic counterparts. A wellness band with icons of natural goodness and overall wellbeing ran beyond this detail range and also housed the brand push button.
"We wanted to re-look at our brand strategy that involved brand revamp and certain strategic priorities in terms of category choices with an objective of making Ayurveda relevant to today'southward audience past listening to their needs and requirements," said Ramesh Yadav, global marketing caput, Maharishi Ayurveda Products.
"The idea was to reach out to those who are pre-disposed to natural, herbal and Ayurveda, however, may exist fussy just are willing to explore the category/products that cater to their lifestyle-related health issues. Almond Branding helped the states in the unabridged rebranding practice from understanding the objectives to deriving meaningful insights. Distillation of enquiry into 1 strong concept and designing strategy by Almond Branding were the most critical steps for making this happen. Coming up with packaging solutions which were aligned with the master brand philosophy yet contemporary was the near challenging part of the unabridged project which was tackled very well by squad Almond," Yadav added.
Source: https://packagingsouthasia.com/supply-chain-function/design-marketing/maharishi-ayurveda-revamps-brand-with-help-from-almond-branding/
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